Nixon Lee
Nixon Lee is a Malaysian entrepreneur and founder of Spine PR, a specialist firm based in Petaling Jaya that helps high-growth companies, especially IPO-stage and scaling ventures, build unshakeable public trust through media authority, strategic narrative control, and the Trust Engine™, Pre-Belief™, and T.A.P.™ frameworks.
About
Nixon Lee
From Visibility to Belief
As founder and lead strategist of Spine PR, Nixon Lee specializes in building personal brands and trust-based visibility systems for founders, experts, and high-growth companies.
His work combines earned-media placement, authority positioning, and reputation engineering to turn credibility into discoverability.
Based in Petaling Jaya, Malaysia, Nixon works with clients across Asia and North America to design investor-ready story frameworks and media ecosystems that scale belief before they sell.
Where Strategy Meets Story
As the creator of multiple trust frameworks, Nixon blends behavioral psychology, digital PR, and storytelling into a unified methodology that modern founders can replicate.
He works with leaders and operators to transform their personal brands into media-backed authority platforms that dominate both Google and human conversation.
His work has been featured on Business Insider, MSN, and Yahoo Finance, with coverage highlighting his innovative approach to trust engineering.
Beyond the Work
Outside the boardroom, Nixon is a father, musician, and lifelong learner who believes in the power of clarity and conviction.
He often says:
“Trust isn’t built by shouting louder, it’s earned by showing proof.”
That principle runs through every framework he builds and every founder he mentors.